Brain awareness and mind management are the key

We all... Do our best. We do what makes sense to us - given how we see the situation. However, our perception (our reality) is 'created' by what we focus on and our 'stories' about the context. Sometimes our created perception is misleading or unhelpful, and creates a misalignment between what we know we should do and what we actually do - the 'knowing-doing' gap. 

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The best performers...  Manage their perception. They intentionally choose their focus and/or their 'story' to improve performance in a particular situation. Partly this is about self-awareness, but often it is also about ability to manage internal state in uncomfortable situations. 

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The best leaders... Intentionally create system conditions to enable everyone around them to perform and learn, by keeping a 'growth' mindset 'alive at work' (the title of a great book by Dan Cable). They keep emotions positive and intentionally bring their own 'best self' to the role every day, because they know how they show up as a leader directly impacts everyone around them. 

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The best coaches... Are like leaders. They make it safe for others to learn and change ('grow'), by bringing positive energy and using their business experience, their understanding of people, and their personal presence, to support change from the inside out.